Al Hashar & Peugeot announce a strategic partnership
Marks the French Lion brand’s entry to Oman and enhances its portfolio in the region
Al Hashar Group, launched the Peugeot brand with a glittering ceremony held at its head office in Azaiba. A leading name in the automotive industry of Oman, Al Hashar is now the exclusive distributor of Peugeot; the French car manufacturer. The launch event held under the patronage of H.E. Sheikh Sa’ad bin Mohammed Al Mardhouf Al Sa’adi attracted high-profile dignitaries from the industry and media, and featured a state-of-the-art “French Car Catwalk” showcasing the latest Peugeot models. The partnership comes in line with Peugeot’s strategy to enhance its Gulf operations. It also consolidates Al Hashar Group’s vision to provide its customers with excellent customer service and world-class products tested as per Gulf specifications.
Samir Cherfan, Senior Vice President Sales and Marketing at PSA Group had earlier highlighted the importance of the partnership and said: “Oman is amongst the most important markets for PSA Group and Peugeot, and with this partnership, we’re aiming to achieve tangible growth in Oman. We continue to adapt our Push to Pass strategy to the region with the latest innovative products including the SUV and LCV ranges. Al Hashar Group is not only well-known for its automotive legacy, but also for its commitment to providing highly-skilled team and exceptional customer service. Partnering with such a renowned group contributes to enhancing Peugeot’s presence locally and regionally.”
Commenting on the partnership, Mr Sultan Al Kharusi; Managing Director at Al Hashar Group, said: “With over four-decades experience in the automotive industry in Oman, we are ready to take on another venture. Partnering with Peugeot is yet another milestone in the Group’s success story. Through this partnership, we aim to bring the latest models of the French car brand to our customers and support them with consistent and competent after-sales back- up.”
Peugeot’s SUV range, comprising 3 models – the all-new 2008, 3008 and 5008, will cater to different customers’ needs; suitable for urban landscapes and more than prepared for tougher terrains, Peugeot’s SUV range has been crafted with the road user at the heart of its design.
Customers in Oman can also opt for Peugeot’s latest Passenger cars that are stylish in appearance and efficient in performance. Peugeot 208 and 308 strike the perfect balance between design and flexibility meeting the demands of everyday life.
In addition to Peugeot’s SUV and Passenger ranges, Al Hashar brings the Peugeot commercial van range to the Omani market. With an extensive van range built for professionals, the new-generation Expert van, and the load-lugging Boxer and luxurious Traveller VIP.
All Peugeot ranges have undergone hot-weather testing with GCC spec to ensure durability and reliability in the environmental conditions of GCC countries.
About Peugeot
Stimulating and rewarding driving, sleek design and uncompromising quality comprise the brand’s commitment to its customers and contribute to the emotion that every Peugeot unlocks.
Operating in nearly 160 countries with more than 10,000 points of sale, in 2016 Peugeot increased its sales by 12.3% to reach 1,919,460 vehicles sold worldwide. Peugeot combines Exacting Standards, Allure and Emotion, with the goal of being the definitive broad top-of-the-range brand having a global reach.
Beginning in 1889, the automotive history of the brand has been further enriched this year by the latest victory on the trails of the Dakar, with a 1-2-3 finish by the new PEUGEOT 3008 DKR.
About Al Hashar Group
From a modest showroom in the port town of Muttrah, the group has developed into a world-class conglomerate with wide and varied interests in many areas of operations.
The Group’s prowess extends from Automobiles (consumer and industrial-strength), Electronics, Appliances & Storage solutions, Hospitality, Car rental & leasing, Tourism & Travel, Real estate, Engineering & Projects and Construction domains. In each of these areas, the combined forces of professionalism, customer focus and commitment are the pillars of the group’s success.
Undeniably, the vision of our founding father, tempered with the leadership of our current management continues to set new standards in all diverse areas of operations. It is constantly shaping itself for the challenges ahead and working towards Oman’s progress.
Press Contacts
www.peugeot-pressepro.com
Kevork Movsessian
kevork.movsessian@havasprme.com
