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German super brand Liebherr holds product training in Muscat

Leading German household appliances brand Liebherr, in association with Al Hashar Electronics, conducted a full-day product training workshop on its latest premium range of refrigeration and freezing products at the Al Falaj Hotel, Muscat, recently.

The workshop was conducted by Daniel Szinna, Head of Regional Sales (SEMEA), Liebherr-AG which was attended by 45 people including prospective clients (public and private sectors), modular kitchen manufacturers and in-house retail sales staff and after-sales team. The workshop comprised morning and afternoon sessions focusing on diverse topics such as product features, maintenance and service guidelines, comparative brand analysis, installation tips and the Liebherr brand equity. A module highlighted how the Liebherr products fit in elegantly with international modular kitchen units.

Opening the workshop, Rajeev Sharma, the General Manager of Al Hashar Electronics, said, “Al Hashar Electronics is proud of its association with the global German super brand Liebherr. The partnership reflects our mission to add value to our esteemed customers’ lifestyle experience. Al Hashar Electronics takes special care to offer meaningful customer guidance and excellent after-sales services, and also engage with clients. The Liebherr product training workshop is in line with this core philosophy. The objective is to impart product knowledge and troubleshooting techniques to our sales and after-sales staff and create awareness about the outstanding features of Liebherr products among stakeholders.”

Mr Szinna noted that, “Liebherr, the global specialist in refrigeration and freezing, has become one of the fastest growing brands in the Sultanate, patronized by an expanding niche segment of the high end market. Our successful partnership with Liebherr has gained much from Al Hashar Electronics’ long experience and deep knowledge of the Omani market dynamics and excellent service commitment to the retail segment and end consumers. Today, Liebherr enjoys a strong brand position in Oman, and easily connects with a growing market through Al Hashar Electronics’ wide distribution and service network.”

Leading German home appliance brand Liebherr is the specialist in the cooling and freezing segments, and continues to dominate the global market for over 60 years. Liebherr products are noted for their high quality, design and Innovation, as well as the widest product range across freestanding and built-in refrigerators and freezers.

Al Hashar Electronics is the Sultanate’s most trusted distributor of reputed global brands in the consumer electronics, home appliances, HVAC systems, modular kitchen units and storage solutions segments.